simplesurance GmbH develops innovative insurance cross-selling solutions for various e-commerce shops to combine traditional insurance with fast-paced digital businesses. The company's solution enables tailors to cross sell product insurances within their checkout processes. Therefore, online shops are able to monetize their customers twice in one process and gain additional margins and profit. All the company's products have a fixed life span and are not being extended automatically. The customers pay once and can decided how long the insurance should last.